The announcement of the world's leading brand of oil lubricants, Castrol into the Nigerian market was made on Thursday, October 5, at The George hotel, Ikoyi.
This was done by Castrol BP in partnership with Eterna Plc, the authorised and exclusive distributor.
Eterna Plc is the first fully indigenous oil marketing company to be listed on the floor of the Nigerian Stock Exchange (NSE).
The managing director of Eterna Plc, Mahmud Tukur in his opening remarks spoke about the milestone achievement of manufacturing one of Castrol's Power GTX Essential at Eterna's plant.
The plant which is located in Sagamu, Ogun state is equipped with a state of the art laboratory which supports the blending activities as well as used oil analysis services for customers.
The overall activities of the blending plant are supervised by Castrol’s Global manufacturing and Technology teams, ensuring that our staff are exposed to the latest manufacturing and testing methods, resulting in the highest quality manufactured lubricants.
Tukur said: "We are extremely proud of our partnership with the inventors of ‘Lubrication’ Castrol, a company which had been in the business for more than 100 years and continues to be a global leader, pushing boundaries with its unique slogan.. “It’s more than Just oil, it is liquid engineering”.
Those present at the launch include key executives and senior managers who have been instrumental in the project.
Some of the Castrol products being launched into the market include.
1. Castrol Edge: Fully synthetic oil with Fluid Strength Technology.
2. Castrol Magnatec: Semi-synthetic oil Instant Protection from the start
3. Castrol GTX Essential: Trusted Protection for your engine.
See more photos below:
Eterna over the next few months will be rolling out sales points nationwide, appointing distributors in strategic markets, partnering with independent retailers and constructing mega stations in key cities including Abuja and Calabar.
Castrol oil lubricants: The solution to Nigerian motorists problem - on NAIJ.com TV.