Apple Inc is seeking speedy bans on the sale of eight Samsung Electronics phones, moving swiftly to translate its resounding court victory over its rival into a tangible business benefit.
The world’s most valuable company wasted no time in identifying its targets on Monday: eight older-model smartphones, including the Galaxy S2 and Droid Charge. While Apple’s lawsuit encompassed 28 devices, many of those accused products are no longer widely available in the world’s largest mobile market.
Although Samsung’s flagship Galaxy S III phone was not included in the trial, the jury validated Apple’s patents on features and design elements that the U.S. company could then try to wield against that device. Apple may not have to seek a new trial over the S III, but can include it in a “contempt proceeding” that moves much faster, according to legal experts.
Many on Wall Street believe Apple now has momentum behind it in the wake of its near-complete triumph over the South Korean company on Friday.
“The evidence and weight of the case are heavily in Apple’s favor,” said Jefferies & Co analyst Peter Misek. “We expect there’s a two-thirds chance of an injunction against Samsung products.”
An injunction hearing has been set for September 20. If U.S. District Judge Lucy Koh grants sales bans, Samsung will likely seek to put them on hold pending the outcome of its appeal.
Samsung said it will take all necessary measures to ensure the availability of its products in the U.S. market. A source familiar with the situation said Samsung has already started working with U.S. carriers about modifying infringing features to keep products on the market should injunctions be granted.
Apple’s win on Friday strengthens its position ahead of the iPhone 5′s expected September 12 launch and could cement its market dominance as companies using Google Inc’s Android operating system – two-thirds of the global market – may be forced to consider design changes, analysts say.
Apple was awarded $1.05 billion in damages after a U.S. jury found Samsung had copied critical features of the iPhone and iPad. The verdict could lead to an outright ban on sales of key Samsung products.
Apple’s stock scored another record high on Monday.
While the victory does not cover new Samsung products including the Galaxy S III, Apple will push its case on these products in the near-term, Evercore Partners analyst Mark McKechnie said.
“While a ban would likely increase Apple’s leading smartphone share in the U.S. market, we believe this verdict could lead to Samsung also delaying near-term product launches as it attempts to design around Apple’s patents,” Canaccord Genuity analysts said in a note.