National Broadcasting Commission has expressed disappointment with the methods being adopted by some broadcast stations in Ondo State in their coverage of political activities in the state.
The Director-General of the NBC, Mr. Yomi Bolarinwa, spoke at a media session on political broadcasts in Akure, the state capital on Monday.
According to him, the approach being adopted by some stations is below international ethical standards.
The NBC boss said the coverage of political activities by some stations was capable of inciting the public against the government and use of abusive language.
He said, “In line with the universal best practices, practitioners and stakeholders in the broadcast industry following its deregulation in 1992, collectively agreed that the content of every radio and television broadcast shall be guided by the principles of fairness, truthfulness, decency and high integrity.
“We resolved that broadcasting in Nigeria shall match the best in the world, uphold human dignity, inform, educate and entertain our people in a matter that is ennobling.
“Unfortunately, our experience in Ondo State in recent times has been heartbreaking with broadcasters who should know better, offering their channels for these violations without any sign of remorse.
“For instance, despite the Electoral Law, which allows 90 days for political campaigns in the media, some stations in the state started running campaign jingles in excess of 60 seconds, since August 2011.
“From August 2011, which is 11 months ahead of the stipulated date and now, we have witnessed, with shock, the complete disregard for broadcast rules by some stations in the state.
“The political jingles are in excess of 60 seconds full of language that is abusive and inciting while the airwave is charged with indecent and unacceptable rhetoric, innuendoes, euphemism, and metaphors.”