What is

4 years ago 10 is Nigeria’s newest online shopping destination for mobile phones, books, electronics, home appliances, kids items and beauty products. Launched just over a month ago, has quickly made shopping online easy, convenient and affordable with free delivery and flexible payment methods including payment on delivery.

It also stocks the latest gadgets such as the Samsung Galaxy S3 and Blackberry Curve 9220, which were available as soon as they were released internationally. Additionally, its catalogue of books continues to grow daily, reaching the tens of thousands and includes best sellers like “Act Like A Lady, Think Like A Man”, “Steve Jobs” and “The Purpose Driven Church”. There is also a 9% discount off “Secrets of The Koran” and other Islamic books during this Ramadan season.

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Managing directors Raphael Afaedor and Tunde Kehinde, both with MBA’s from Harvard Business School have put together a dynamic team with experience who understand the local market to kick start this venture in Nigeria. Raphael brings a decade of experience in business development and marketing while Tunde’s background in business development and finance led him to create an invite only dating website identified by Forbes as one of the hottest tech start-ups in Africa.

Backed by German business incubator Rocket Internet GmbH, is well positioned to change the face of Nigerian consumerism and creating a way for local suppliers and international players to widen their reach and tap into the growing Nigerian market through safe, easy and affordable shopping. Home Page

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