In continuation of last year’s Hennessy Artistry formula, the two rappers have not only been engaged to tour the leading clubs in Nigeria, but also to conceptualize, write, record and perform a theme song that will drive this year’s project. This year’s Hennessy Artistry track will be followed by a music video that will air on TV media across Africa.
The announcement marks the start of what will be a wonderful and unforgettable experience for fans of the Hennessy Cognac brand and the very popular Hennessy Artistry initiative.
Not a stranger to the initiative, this is the third time M.I will be involved with Artistry. “In 2009 I supported the Hennessy Artistry urban music competition by headlining the Finale concert. I’m really appreciative that they called me on board this year and I’m revved up to go!” MI says.
This year, Storm 360 artiste Naeto C will join the likes of Eldee, Banky W, Tiwa Savage, Ice Prince,Nneka, Kas, Sir Shina Peters, Bez and Mo’Cheddah, and other prominent acts, who have been featured in the Hennessy Artistry initiative.
“It is going to be an experience you won’t forget in a hurry,” says Naeto C, the hip-hop impresario behind rave hits ‘Tony Montana’, ‘10 over 10’ and ‘Kini Big Deal’.
Artistry, a project that seeks to further the interplay between our cognac, popular culture, people and good music.”
Hennessy Artistry 2012 will feature a collaboration track and music video by M.I and Naeto C as well as a 22-venue Club Tour putting the spotlight on rising artistes. The Club Tour will begin a few weeks after the track is released in August, and Hennessy Cognac is asking fans to nominate now the artistes they wouldlike to see perform at this year’s Club Tour.