It wouldn't be abnormal to say the 2014 Kia Soul needs a goatee! The car wears all-new look, but the casual observer may not identify the styling changes. But on the inside, it [Soul] is completely different. And better.
Yes, the new car is longer, lower and wider than the outgoing model, but only fractionally so, as Kia sought to avoid derailing enthusiasm for its little car the way Scion did with its xB, which went from endearingly boxy to something crude, making consumers stay away.
With that and other cautionary tales in mind, designers in Kia studios tread very lightly when tweaking the Soul’s boxy styling, just giving it slightly fresher, sportier proportions while adding current-tech updates like LED lighting.