Blackberry Could Be Changing Its Name

Blackberry Could Be Changing Its Name

Smartphone maker Blackberry has formed a committee to explore strategic options for the business, which could lead to the sale of the company, and possible change of name.

Blackberry Could Be Changing Its Name

The company wants to look at options to increase sales of its Blackberry 10 smartphone and could also include joint ventures or partnerships.

Timothy Dattels, a Blackberry board member, will chair the new committee. "We believe that now is the right time to explore strategic alternatives," said Mr Dattels.

"During the past year, management and the board have been focused on launching the Blackberry 10 platform and BES 10, establishing a strong financial position and evaluating the best approach to delivering long-term value for customers and shareholders."

Prem Watsa, chairman of Blackberry's largest shareholder, Fairfax Financial, resigned from the board as the formation of the committee was announced. Mr Watsa said he wanted to avoid any potential conflict of interest.

"I continue to be a strong supporter of the company, the board and management as they move forward through this process, and Fairfax Financial has no current intention of selling its shares," he said.

The company has struggled in recent years to regain market share lost to Apple and users of Google's Android operating system.

The company dropped its Research in Motion name in January 2013 and rebranded as Blackberry, to coincide with the launch of the Blackberry 10 model.

 

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