The National Broadcasting Commission has cautioned the broadcast media to avoid political issues that could incite members of the public.
This caution is contained in a statement issued by Public Relations Officer, NBC, Mrs. Maimuna Jinadu, and made available to the News Agency of Nigeria in Abuja on Friday.
The statement quoted the NBC Director-General, Mr. Yomi Bolarinwa, as saying that radio and television broadcast should be guided by principles of fairness, truthfulness, decency and high integrity.
“NBC and media executives resolved that broadcasting in Nigeria should match the best in the world, uphold human dignity, inform, educate and entertain the people in a manner that is ennobling,” it said.
It, however, pointed out that the experience of the commission in Ondo State in recent times had been heart breaking.
“Despite the Electoral Law, campaigns started in some stations as far back as August 2011, 11 months ahead of time; yet the law only allows 90 days for campaigning in the media.
“From August 2011 till date, we have witnessed with shock, the complete disregard of broadcast rules by some stations.
“Political jingles are in excess of 60 seconds; campaign language has been abusive and sometimes simply inciting,” it said.
The statement said that the airwaves were charged with indecent and unacceptable rhetoric, including innuendos, euphemism and metaphors in jingles.
It said the commission noticed with dismay the imbalance in political coverage exhibited by the stations.
“We have observed with amazement the denial of access to some political parties and candidates without any justifiable reason.
“Some stations have become the exclusive preserve of certain political parties and candidates.
“As we speak, commercialisation of political broadcasts has become a recurring practice in Ondo State.
“This is not acceptable,” it said.