Foundation Flags Off ‘Don’t Text and Drive’ Campaign

Foundation Flags Off ‘Don’t Text and Drive’ Campaign

Foundation Flags Off ‘Don’t Text and Drive’ Campaign

UBA Foundation, the corporate social responsibility (CSR) arm of United Bank for Africa (UBA) plc, has launched a campaign against texting and driving, as part of its commitment to promoting the safe driving in Nigeria.

The awareness campaign programme tagged, ‘Don’t Text and Drive’ was flagged off on Tuesday June 25, 2013 in Abuja with the donation of 60 Elite Pad 900 hand-held tablet devices by the Foundation, for tracking and enforcing the traffic laws, to the Federal Road Safety Commission. The donation coincided with the launch of the e-ticketing initiative of the FRSC for proper tracking and management of road traffic offences.

Speaking during campaign launch and the presentation of the elite pads, Kennedy Uzoka, the deputy managing director, UBA plc, said the objective of the campaign is to reinforce the dangers inherent in texting whilst driving and curtail the activities of those who engage in this unwholesome act. 

He said the Foundation will take the awareness campaign to the people through the mass media. “We have over 600 business offices nationwide. We intend to use our offices as touch points to spread the message by way of posters and other communication materials,” he explained further.

Osita Chidoka, the corps marshal/CEO, FRSC, who commended UBA Foundation for the initiative, said “Road safety is a shared responsibility” that can be further enhanced by the partnership with UBA. “We need to create safety for road users, ensure safety of our infrastructure and making sure that technology does not become a problem for road users. It is an offence in the FRSC regulations for people to text while driving on Nigerian roads,” he added.

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