The Kop manager knows Luis Suarez and Daniel Agger will again be coveted after accepting that the Reds are likely to miss out on Champions League qualification for a fourth successive season.
Rodgers insists Liverpool will not be forced into becoming a selling club – and that his big names are happy at Anfield.
But he is realistic enough to know that the long-term contracts signed by Suarez and Agger last summer will not be enough to prevent other managers making a move.
Rodgers said: “Even clubs that have won the league are faced with having to keep hold of their players. So there’s always going to be speculation about players here and we expect that to happen again
“I am a realist. We’ve got some outstanding players here who other clubs will show interest in.
“But I can only speak from my experience of working with the players here and I think they are all happy.
“Last summer was a pivotal time. A lot of players could have left, and we did lose a lot of experience when Maxi Rodriguez and Craig Bellamy left, but the rest of them decided to stay and some even signed new deals.
"They all seem happy. They seem to want to be here as we move the club forward.”
Rodgers will be looking for Liverpool’s Boston-based owners to invest in a squad that is lightweight in terms of numbers.
And he is adamant the season should not be written off as a failure – despite the fact Kenny Dalglish was sacked after delivering the League Cup and a place in the FA Cup Final last season.
“I talk to the owners on a weekly basis,” said Rodgers ahead of Sunday's Anfield meeting with his Welsh former employers. “We all know what improvements have to be made.
“The size of our squad has been a problem for us this season because we’ve had to compete on four fronts. The aim is to have a squad of 25, with 22 outfield players who can all compete for places.
“I believe we are making progress, even though I know I was always going to be judged on whether we finish in the top four.
“That now looks unlikely, but I have got to be realistic. With the group of players we had at the start of the season, qualifying for the Champions League was always going to be difficult.”
Rodgers added: “There might not be any trophies to show and we might not finish in fourth place.
“But we have taken strides. The signs are there that we are improving and the key for us will be to find some consistency next season.
“If we can do that – and in the summer I hope to bring in a certain type of player who will help – then we can challenge again.”