Chicago, U.S. -- When you first see Chicago's new teen pregnancy campaign, you will probably have to do a double take. The ad boasts a shirtless teenage boy sporting a baby bump with the tag line: "Unexpected? Most teen pregnancies are. Avoid unplanned pregnancies and STIs. Use condoms. Or wait."
Our eyeballs are so acclimated to Photoshop by now that doctored images lose their shock value pretty quickly. That said, these alarming pics of pregnant boys are burned into our brains forever.
The ads, created by the Chicago Department of Public Health, debuted in late April and are plastered on the Chicago Transit Authority trains, buses, platforms and bus shelters all throughout the city. Similar ads were featured in Milwaukee last year with the city seeing a decline in teen pregnancies.
Advocates hope the visual assault, accompanied by the tagline, will make kids realize that girls aren’t the only ones affected by teen pregnancy.
What do you think of this idea, of the 'message' behind the visual art?