It has been an interesting week in the social media world, ; and Twitter, the microblogging giant, now deploying analytics tools for the public.
Twitter introduced the analytic tool quietly this week as it shores up its tools for surviving the mounting competition in the social media market, as well as making money directly.
The twitter analytics tool gives everyone access to in-depth data about their followers, as well as the performance of their tweets.
To access the new features, users need to log in to the Twitter Ads dashboard [https://ads.twitter.com/] and click on the ‘Analytics’ button at the top of the page.
Until now, the ads dashboard for Twitter was only open to businesses who want to pay to display their tweets to a specific audience or promote the user’s account, Twitter’s most lucrative revenue stream.
The analytics dashboard is arranged in two compartments: the first, a top timeline bar, displays a graph that shows the use a snapshot of number of mentions, follows and unfollows that they received over the last month. The second chamber underneath is a detailed list that shows most recent tweets, the number of times someone has favourited, retweeted or replied to their tweets.
The list also shows the number of clicks on the link contained in a tweet. Users can download a CSV [Comma Separated Values] file of the data for the user’s own personal records.