The problem with a company that sports the motto "Believe It Or Not!" is that as soon as you believe something, you want more . . . and more . . . and more.
So, for International Sword Swallowers Day 2013, Ripley's raised the bar significantly, showing off the best in extreme steel slurping.
In Baltimore, Dan Meyer swallowed a sword while pulling a 3,300 Mini Cooper.
"I had blood on my sword after that little stunt," Meyer told the Huffington Post. "And I woke up with a fat lip."
After Meyers pulled the jewel-encrusted car 10 feet, fellow sword swallower Lady Diane Falk told him not to worry about the blood.
"A little blood is a good thing," she told him. "That let's everyone knows that sword swallowing is real."
Indeed, it only seems like stage magic when a performer jabs a 20+ inch blade down his or her throat. It's actually a practiced art that goes back centuries in Europe and Asia, where sword swallowing evolved simultaneously as a time-honored tradition.