With few days left for the official commencement of the 2012 London Summer Olympics, over 20 Nigerian firms have finalised plans to storm the United Kingdom to tap into the various business opportunities. It is estimated that some £6 billion would be spent at the Olympics in exchange for goods and services.
More than 20 Nigeria’s firms listed on the Nigerian Stock Exchange (NSE) and several other Nigerian-made businesses are billed to take advantage of the African and Caribbean Business Expo, a sideline event at the Olympics, to exhibit their products and services as well as potential investment opportunities in the country.
A statement from the organisers of the expo made available to The Guardian yesterday, noted that business services ranging from financial services, tourism, local wares and other top-notch intellectual property and ideas would also be available for sale at the expo.
Managing Director of African and Caribbean Business Experience (AACBE), Emem Ekong said in the statement that the expo would facilitate dialogue between African countries and other parts of the world at the Olympics with the sole intention of marketing Africa beyond the general perception of war and poverty.
She stressed that the business meeting would create a platform for the rebranding and visibility of Africa and promote both Africa and the Caribbean as great places to live and do business; provide selected industry sectors with a unique opportunity to engage with key UK, African and Caribbean buyers and sellers at sector specific events.
Director of AACBE, Ann Griffin, said: “This project will create opportunities for economic growth, trade and investment for London based SMEs, in emerging markets such as Nigeria, Ghana, Kenya, Uganda and Angola where they can utilise their cultural and linguistic advantages.”