According to the PwC, Nigeria’s outgoing and incoming on-net and off net calls totaled 22.3 billion minutes in 2012, while 1.8 billion text, SMS, messages were recorded within the same period.
In the same vein, the report shows that while the total call times recorded in Nigeria increased by over five billion minutes from 17 billion in 2011 to 22.3 billion at the end of 2012, SMS volumes also increased by three billion, mounting from 1.5 to 1.8 billion during the same period. However, with telecoms operators operating different disparate tariffs for on-net calls, ranging from N9 to N12, industry analysts hinted that average tariff charge per minute of call could be conservatively pegged at N15.
In other words, by multiplying 22.3 billion minutes of calls made in 2012 by N10, the calls volume is conservatively valued at N223 billion.
Speaking on the SMS volume, Quality Assurance Partner at PriceWater- HouseCooper, Mr. Alastair Macpherson, hinted that while outgoing SMS on-net increased from 911 million from 2011 to 958 million in 2012; outgoing SMS to other mobile operators moved from 316 million to 449 million, while SMS from other mobile operators also increased from 327 million to 421 million during the same period.