Mouka Initiative Goes Pan-Nigeria

Mouka Initiative Goes Pan-Nigeria

Mouka Limited, market leader in the household and industrial foam market in Nigeria and the ECOWAS sub-region has announced the extension of its Mattress Swap Initiative introduced within Lagos metropolis to other parts of the country.

Mouka Initiative Goes Pan-Nigeria

The scheme, which allows numerous customers to replace their old mattresses with new ones at discounted rate, has now been extended to Abia, Akwa-Ibom, Anambra, Delta, Edo, Ekiti, Enugu, Imo, Kwara, Lagos, Ogun, Ondo, Osun, Oyo and Rivers states Mattress Swap, which was introduced on March 8, as part of activities to mark the 2013 World Sleep Day 2013 is the first of its kind in the foam manufacturing industry in Nigeria.

With this extension, residents in major cities in Nigeria now have reasons to experience comfort in their sleep with this initiative. Explaining the rationale for going Pan Nigeria, Managing Director, Mouka Limited, Mrs. Peju Adebajo, said the feedback from the pilot scheme was what prompted the company to extend it to other states.

According to Adebajo, “Nigerians resident in other parts of the country want to experience the Mattress Swap scheme so we had to expand the collection points across Nigeria so as to enable more people swap their old mattresses with new ones and experience restorative sleep”. Adebajo stated that the initiative gives consumers an opportunity to experience comfort without a significant disruption to cash flow simple.

Customers are expected to bring their old mattresses to the nearest designated outlets across the country, the mattress will be weighed to determine the value of the returned mattress, and the consumer is then issued with a discount which will be redeemed instantly to purchase a new mattress at a reduced cost.

On the benefits of the scheme, Adebajo stated that customers have the opportunity to own brand new mattresses at a discounted prize. It is also an environmentally friendly way to dispose of old mattresses as well as enjoy the comfort provided by Mouka mattresses for first time users, she said. Head of Commercial, Mouka Limited, Jude Abonu said the mattress swap is not limited to Mouka products alone as customers can bring other brands of mattresses for the scheme.

‘The discount will be equivalent of the amount that the old mattress is worth and the customer will then add the balance of the price of the particular Mouka product that he or she wants, be it Mouka Royal, Mouka Regal, Mouka Legend, Mouka Flora or Mouka Regina.

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