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Alicia Keys Launches EMPOWERED Campaign

Alicia Keys Launches EMPOWERED Campaign


at the Kaiser Family Foundation in Washington, D.C., fourteen-time Grammy

Award-winning artist and HIV advocate Alicia Keys introduced EMPOWERED,

an ongoing public information campaign to reach women in the U.S. about

HIV/AIDS. Launched in March 2013, the campaign speaks to both those

affected by HIV/AIDS and allies in the fight about what we all can do to change

During her remarks and discussion, Keys was incredibly

humble, thoughtful, passionate and sincere in her call to action. At the event,

she was joined by Valerie Jarrett, Senior Advisor to President Obama &

Chair of the White House Council on Women and Girls, The Honorable Barbara

Lee, U.S. House of Representatives (D-CA13) & Co-Chair of the Congressional

HIV/AIDS Caucus, and Drew Altman, Ph.D., President & CEO, Kaiser Family


the more than 1.1 million people living with HIV in the United States today,

one in four is a woman. Women of color have been especially hard hit,

accounting for the majority of new infections occurring among women in this

country. There has been some recent good news: in December 2012, the U.S.

Centers for Disease Control & Prevention (CDC) reported a significant 21

percent decrease in new infections among women in the U.S. between 2008

The first phase of the campaign features Ms. Keys in

conversation with five HIV positive women from different parts of the country

and walks of life. Among them are: Cristina, a graduate student from the San

Francisco Bay Area who was born with HIV; Eva, a home health care worker living

in Atlanta with her family; Jen, a wife and mother in Portland, Oregon, who has

being living with HIV for more than 20 years; Kym, a young professional living

in Texas who learned she was positive after her new husband became sick and died

as a result of HIV after going off his medications; and Stephanie, a recent

college graduate from North Carolina who appeared in an MTV special on youth

and HIV. Through their stories the women show how, whether HIV positive or

negative, we are all empowered to make a difference in the course of this


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