A generation of 'silver separators' are booking cosmetic surgery and buying more anti-aging products as they return to the the dating game in their retirement years.
The number of couples divorcing in their 60s and 70s has risen dramatically in the last decade and now these newly single men and women are looking to enhance their image in their quest to find fresh romance. The female 'silver separators' want to look like still-got-it older stars such as Dame Helen Mirren, 67, and Susan Sarandon, 66, while the men are emulating 'silver foxes' like actors Richard Gere, 63, and Liam Neeson, 60.
But recently there has been a massive increase in demand and we've seen as many in the past month as we would have done in nearly half a year previously. The over 60s age group is without a doubt the fastest growing area in the non-invasive cosmetic treatment market at the moment. 'Almost all of the women that come to us have just become separated or divorced, and they are wanting to improve their appearance and get back to their more youthful figure.'
There has also been a significant increase of 160 percent in treatments for men of the same age. Meanwhile, one of the UK's leading beauty retailers, Escentual.com, has seen a 210 per cent increase in over-60s woman who are now spending £255 a year on anti-aging creams and serums - nearly double the amount spent by women in their 20s and 30s. Beauty retailer Escentual CEO Rakesh Aggarwal said in just the last year the over-60s beauty market had gone from a tiny part of the business to a multi-million pound sector. He said: 'Many more anti-aging skin-care products are specifically created for the more mature market now. '
A lot of our customers are looking for anti-aging products that slow the appearance of facial wrinkles and lines and many are looking for products that turn back the clock on other specific parts of the body but without the need for any surgical procedures.'