Vogue's Hurricane Sandy-inspired photo shoot has provoked a barrage of criticism. In its February issue models including Karlie Kloss, Chanel Iman and Arizona Muse are seen posing alongside teams of rescue workers as part of a fashion spread titled Storm Troupers.
While the editorial - shot by Anne Leibovitz - was intended to be a tribute to New York's 'bravest and brightest', critics have branded it 'inappropriate', 'idiotic' and in 'poor taste'.
After the images surfaced Kottke.org wrote: 'I guess they were going for inappropriate and provocative but hit inappropriate and idiotic instead?'
While The Fashion Spot added: 'This editorial is cheesy and in poor taste. 'The glossy couldn't help itself, making its favorite models the real stars of this editorial and treating the very people it was ostensibly celebrating as 'heroes' as little more than set pieces.'
In its defense Vogue has contributed a vast amount to the Sandy relief effort. In collaboration with the CFDA (Council of Fashion Designers of America), the publication has raised more than $1.7m through fundraising initiatives. But even this fact failed to sway opinion.
New York Magazine stated: 'Bravo to Vogue for raising all that Sandy relief money; maybe they should've left it at that. This story still feels wrong at a time when Sandy's aftermath continues to be felt'.