Advertising Guru Dies

Advertising Guru Dies

Advertising guru, Dr. May Nzeribe, died in London on Monday, while receiving treatment for an undisclosed ailment.

Nzeribe, who was one of the brains behind the formation of the Advertising Practitioners Council of Nigeria, was also a civil war veteran.

He served as a Major in the Biafran Army and an Aide-de-Camp to the Biafran Head of State, Col. Chukwuemeka Odumegwu-Ojukwu.

He built a successful advertising firm, Sunrise D’Arcy, and served as administrator of APCON.

Nzeribe also wrote a number of books, the last of which was Advertising Ethics and Regulation in Nigeria: The Challenges.

He served on the International Advertising Association, World Board of Directors, and was a member of IAA’s Professional Development Group.

He was President, IAA Nigeria Chapter; three-time President, Association of Advertising Practitioners of Nigeria (now Association of Advertising Agencies of Nigeria); and Chairman, Nigeria’s Advertising Standards Panel.

He was the only black African recipient of IAA’s Medal of Merit in London.

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