AfricaMagic, the TV brand that has come to define African lifestyle and entertainment clocks nine this month.
Launched in 2003, AfricaMagic this year refreshed its channel line-up and now has eight dedicated channels on DStv including AfricaMagic, AfricaMagic Entertainment, AfricaMagic Movies, AfricaMagic Movies 1 and AfricaMagic World. The language focused channel are AfricaMagic Hausa, AfricaMagic Swahili and AfricaMagic Yoruba.
Available to different countries and on different DStv bouquets, together the AfricaMagic channels offer a one-stop destination for great African programs across a range of genres – from movies, series and sitcoms to reality shows, celeb news, fashion, music and more.
Promoting the channel expansion was the dynamic I AM AFRICA advertising campaign which married the stars of AfricaMagic to a message of African pride and then celebrated those exceptional Africans who inspire us all. Underpinning the outreach campaign was a four city tour in which the stars of AfricaMagic were showcased in Accra, Lagos, Lusaka and Nairobi.
Meanwhile partnership and production were the two key values that drove AfricaMagic this past year.
The AfricaMagic teams working out of Johannesburg, Nairobi and Lagos continued establishing strong relationships with content suppliers, hosting workshops with industry professionalism Nigeria, Ethiopia, Kenya, Tanzania, Uganda and Zambia. The brand was also present at various key film markets such as Discop (South Africa), the Jahazi Film Festival (Zanzibar), the Alaba International Market (Nigeria), the Abuja Film Festival (Nigeria), the Hilly-wood Film Festival (Rwanda)and the Nile’s Diaspora International Film Festival (Uganda)where it actively engaged with the continent’s film and TV community.